Warning: Our Product May Do The Opposite Of What We Say

I saw this commercial yesterday, and while I know it’s not uncommon for medicine ads to have long lists of side effects in voice-over, this one seemed to stand out for me. It’s not all that long a list of side effects by the standards of other commercials, so it might have just caught my attention because the subject interested me personally (I have asthma). But mostly because I just found it such a mind-scramble that a commercial for an asthma medication would warn us that this very product might “increase the risk of asthma-related death.” (The regulatory agency forced them to include this warning due to a study that was published in 2006.) It’s like if Mr. Clean had a voice-over saying “Warning: may actually make your counter-tops dirtier.”


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