The student vote

Sarah Millar asks an important question: will vote mobs mean actual votes?

Small said part of the reason she doesn’t think the current online push will translate to more voters at the polls is because the Internet is fragmented — if you don’t want to see politics online, you won’t. “The relationship between technology and voter turnout is that there isn’t one.”

Jamie Biggar, co-founder of LeadNow an organization which is helping to facilitate the vote mobs, disagreed with Small, saying that social media is what is bringing in those who normally would not participate in politics. Through sites like Facebook and Twitter, they’re seeing their friends are involved, and they’re watching the videos, he said. “Vote mobs are a way to turn desire into action,” he said


Looking for more?

Get the Best of Maclean's sent straight to your inbox. Sign up for news, commentary and analysis.