Will Lululemon’s new ad campaign finally make it cool again?
Having lost some of its brand magic, the athleisure retailer launches an ambitious new ad campaign that targets cause above downward dogs
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Lululemon
How Kit and Ace plans to become the Lululemon of streetwear
From Canadian Business: The wife and son of Lululemon founder Chip Wilson are looking to stand out in the retail industry with its ace in the hole
Lululemon boardroom fight part of a corporate culture war
Lululemon isn’t the only company being accused of selling out its principles for short-term gain
5 at 5: Chip Wilson makes waves at Lululemon (again)
Also: Trudeau on abortion and Ontario gets ready to vote
Top 5 stories at 5
Afghan readies for elections, a motive in Fort Hood, Eve Adams presses on, the Lululemon lawsuit and Grumpy Cat
Lululemon predicted its own financial ’downward dog’
Yoga pants retailer flagged its own troubles the day the company went public
5 fashions Canada gave the world
People love our parkas, yoga pants, makeup and man purses
Good news, bad news
Changes to sick days for federal employees and Lululemon CEO Christine Day steps down
’Decolonizing Yoga,’ secret budgets & Snoop Lion
What students are talking about today (March 21st)