marketing

In portraying itself as the “cool” choice, Toyota has reinforced how boring its vehicles can be

Today’s youth are set to become bigger consumers than the boomers

Breast cancer awareness campaigns have become provocative—sexy, even

Recovering car companies are turning to big-name actors to voice their latest ad campaigns

Does the fashion icon sell weight-loss better than Elizabeth Manley?

After a hot start, the now sputtering Scion brand is trying to win over young buyers all over again

Why the NHL’s unparalleled experiments with the rules of hockey could be the key to its very survival

The manly man: Mustafa responded to viewers in a series of over 180 YouTube video ads

Nestlé is sailing the Amazon with a floating grocery store to try to reach a lucrative, untapped market

Samsung Electronics showrooms are just one example of a branding trend that takes the nose into serious consideration when marketing a product.