How the feds hope to ban lifestyle marketing of legal pot

The law bans ‘glamour, recreation, excitement, vitality, risk or daring.’ But those rules are already being tested, so we asked a lawyer to explain.

RBC wants to talk trash with you, in return for your personal information

Canada’s biggest bank is offering an app to tell people in Toronto if it’s garbage or recycling week — in return for them handing over valuable information RBC can use to sell them products

The Tim Hortons brand is badly broken. Here’s how to fix it.

Tim Hortons needs better stores, better media coverage, better coffee —and less fighting with franchisees.

Profit with a purpose vs. the purpose of more profits

Can clear cause marketing make the world a better place —and make companies more money?

What Canada’s plan for regulating legal marijuana gets wrong

Opinion: Canada’s marijuana plan borrows from its approach to alcohol, rather than tobacco—and that could create a commercialized, predatory industry

Will Lululemon’s new ad campaign finally make it cool again?

Having lost some of its brand magic, the athleisure retailer launches an ambitious new ad campaign that targets cause above downward dogs

Selling a PM: The marketing of Justin Trudeau

The Prime Minister’s team pushes reams of official portraiture over social media, from mob scenes to intimate moments. What, exactly, are they selling us?

The (marketing) Force Awakens: Luke … I am your PopChips™

There’s grapes, and then there’s ‘Yoda grapes’ brought to you by Disney. Scott Feschuk on the preposterous branding around Star Wars

The decline of handwriting? Chalk it up to marketing.

An ‘illustration frenzy’ has taken over marketing, the latest in a trend of ‘faux sincerity’

What’s behind Canada’s newfound lust for luxury?

From cars to clothing to condos, the masses in Canada have developed a taste for the sumptuous—but not everything is quite as it seems

Why the rich drop millions on Damien Hirst

Maclean’s reviews The Supermodel and the Brillo Box

East Coast Lifestyle earns an A+ in Marketing 101

Atlantic Canadians can’t get enough of a feel-good brand that started as a school project