marketing

The law bans ‘glamour, recreation, excitement, vitality, risk or daring.’ But those rules are already being tested, so we asked a lawyer to explain.

Canada’s biggest bank is offering an app to tell people in Toronto if it’s garbage or recycling week — in return for them handing over valuable information RBC can use to sell them products

Tim Hortons needs better stores, better media coverage, better coffee —and less fighting with franchisees.

Can clear cause marketing make the world a better place —and make companies more money?

Opinion: Canada’s marijuana plan borrows from its approach to alcohol, rather than tobacco—and that could create a commercialized, predatory industry

Having lost some of its brand magic, the athleisure retailer launches an ambitious new ad campaign that targets cause above downward dogs

The Prime Minister’s team pushes reams of official portraiture over social media, from mob scenes to intimate moments. What, exactly, are they selling us?

There’s grapes, and then there’s ‘Yoda grapes’ brought to you by Disney. Scott Feschuk on the preposterous branding around Star Wars

An ‘illustration frenzy’ has taken over marketing, the latest in a trend of ‘faux sincerity’

From cars to clothing to condos, the masses in Canada have developed a taste for the sumptuous—but not everything is quite as it seems

Maclean’s reviews The Supermodel and the Brillo Box

Atlantic Canadians can’t get enough of a feel-good brand that started as a school project