World Cup 2010

Nike’s new three-minute ad is the latest in the company’s ongoing effort to beat Adidas at soccer

Fans show their support

Can’t make it to South Africa? Here are a few places in Canada where real soccer fans gather.

Embellishing injuries, although illegal, is all part of the game

The sport has more than a few dirty secrets

Lionel Messi is the most feared and most admired man in the tournament. Could he be the best ever?

Among other things, Diego Maradona will run naked through Buenos Aires if Argentina wins

Eljero Elia’s anti-Moroccan slur leads to Twitter ban

The World Cup is fuelling the hopes and dreams of an entire continent

Will the ‘WAGs’ steal a place in the World Cup spotlight?