Adam Radwanski reminds us of his limited influence.
The Conservatives surely were not banking on positive reviews, because attack ads rarely if ever get them. They’re no doubt prepared to take a short-term hit, maybe even a couple of points in the polls, because these ads are about the long game – the idea being that the anger against them will have faded come election time, but the impressions they’ve helped set of Michael Ignatieff will linger.